Tuesday 11 December 2012

Week 9

Principle 1: image and text

The relationship between image and text is that an image can mean one thing on its own but when presented with a word it can change them meaning to something completely different. Should images just stand for themselves or do they need some form of annotation for us to truly interperate their full meaning.It all depends on the individual image, some images that want to show a meaning a very obvious but others need text to explain them. Here are some examples i have found.




This image of cigarettes being loaded into a gun is a very powerful but easily understandable message. 'Smoking Kills'.  This is obvious as the image used is simple and you could not mistake it for any other meaning.





However this stop smoking advert would be a little more difficult to interperate without the text, or without the cigarette 'X' we wouldnt even know it was a stop smoking advert. This is an example where this image could not stand alone it needs the text to explain its full meaning, otherwise it would just be a men's urinal.
It all depends on the image in use.










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