Monday 10 December 2012

Week 5

Principle 1: Legibility

Legibility is the degree to which individual characters in text are understandable or recognizable based on appearance. "The legibility of a typeface is related to the characteristics inherent in its design ... which relate to the ability to distinguish one letter from the other."

Legibility is important because it can mean the difference between understanding and not understanding. For example when writing the adress on a letter it has to be set out evenly and in a readable type and colour that makes sense so that the audience will easily understand.
The size and colour of text is very important because if the text is too small it will become difficult to read and if the colour is too light it wont be visible.

However using colours in text can also help the legibility, having more than one colour for each paragraph can break up the writing making it more visually stimulating for the audience. It also makes large amounts of text less borng a daunting to read.

Also we can ask the question are visual images legible?
Such as road signs and adverts?

Can you understand what an advert that is a single image is trying to portray?

 
 
For example this stop smoking during pregnancy advert is very visually legible, you dont even need to read the writing to know what this advert is portraying.

Principle 2: Visual Hierachy

Visual Hierachy is what we see or read first or in order of visual importance.

It means that the most important information should be seen first to do this you have to make it the most prominant by making your eyes drawn to it, the most 'visually exciting'.


For example in this image the word 'visual' is most prominant because of the white text is a contrast against the dark blue background, the word 'hierarchy' is seen last because the colour blue chosen for the text is a close shade to the background colour, which makes it less visable.




In this photo there are two remotes the left remote is alot more legible and the visual hierarchy is more prominant than the remote on the right which is alot more diffiucult to 'read'.

No comments:

Post a Comment